Lately most of the visitors are visiting the websites through their mobiles, it has become necessary for the companies to possess a mobile-friendly website. Besides helping your customers to succeed once they are on the go, it also helps you in programming optimization. Mobile SEO is extremely important for gaining high traffic and better ranking within the serp.

Recently the program giant, google has launched a feature which can inform your visitors about the mobile friendliness of the website. After the revealing of program land, your visitors won’t even open your website, if they’re going to find it a mobile unfit. This feature will encourage more mobile-users to click on the sites labeled ‘mobile-friendly’, giving these websites further boost on the result pages.

How to get the mobile-friendly label?

The first and foremost requirement for any website today is the responsive design. Responsive design will change the layout of the web site consistent with the device on which it is opened. There are certain things that ought to be kept in mind so to suit the norms of Google. The several things are: –

• You should avoid the uncommon software on mobile devices like Flash.
• Use font for your text which are easy to read without zooming in.
• Make sure that the content fits the size of the screen without resizing it.
• You must use your links properly and tap them appropriately.

You can choose Google mobile-friendly test if you’re still unaware about your website’s responsiveness. Google penalizes the websites which aren’t mobile-friendly by giving them less visibility. Your website will not be getting enough traffic when browsers are using mobile devices. Your website’s loading time also can affect your ranking. Websites having a better loading time will cause higher bounce rates, which again will decrease your website’s ranking.

Why is it important to attain a better ranking?

With the increase in mobile users, people have detached themselves from desktop. Mobility has made the users exhibit different behavior as against desktop users. The mobile users need things to be done in an urgent basis. They expect that whatever they’re trying to find should be shown to them at a very faster rate. it’s interesting to understand that around half of your purchasers who visited your website through mobile visited your store within each day as against 34% of the desktop users. Mobile SEO is of utmost importance because your customers will find you through local searches, customer’s reviews and directions.

By optimizing your responsive website, you will reach each of your potential customer. Your website should be ready with the right implementation of all the SEO parameters. If you are not following the mobile SEO parameters, you will lose both your local and global potential customers. Social media optimization is extremely essential in this digital world. Proper optimization of social media platforms will offer you maximum visibility vis-a-vis maximum revenues. You must need to optimize all the key aspects of SEO in order that you’ll get both better ranking and better traffic for your website.